About
Half Mountain Below — Every city and its scenery is a home for the soul.
As a leading large-scale direct-operated boutique membership chain homestay brand in China, it pioneered the "membership system" and "homestay cluster" concepts in the industry, and is committed to providing comprehensive booking services and wonderful travel living experiences for domestic travelers.
Its portfolio covers three product lines: boutique homestays, vacation villas, and five-star hotels. There are over 200 boutique homestays, nearly 20 five-star hotels, and close to 60 vacation villas under the brand, with a total of more than 3,000 available rooms. Black card members can book stays for free, and the share of five-star hotel rooms will continue to grow in the future.
Currently, Half Mountain Below's projects are spread across 17 provinces and over 70 cities in China, including Jiangsu, Zhejiang, Shanghai, Fujian, Guangdong, Hainan, Guangxi, Yunnan, Sichuan, Chongqing, Hunan and more, with ongoing expansion.
APP Feature Overview [Homestay Services] Offers full homestay industry chain services including training, transaction support, and merchant onboarding. [Online Card Purchase] Download the Half Mountain Below APP, purchase a membership card online to become a member, and enjoy 10 nights of free stay benefits per year. [Booking Platform] Book all boutique homestays, vacation villas, and five-star hotel projects under Half Mountain Below online. [Community Interaction] Share travel updates, post stay reviews, join themed events, and record every wonderful moment at Half Mountain Below together.
